Communication has become a vital part of a person’s daily life but as generations pass, so does the art of communication. Generation Z has been born with social media platforms like Youtube, Instagram, and more that use visual and audio to tell short stories. As the stories become shorter, so do attention spans which is why it’s best to make sure the info that is being put out has a great visual with it. Visual communication uses graphics to invoke the emotions and seek out interpretations. Unlike written and verbal, visual has a direct approach. It is the most adaptable form because in this society, attention spans are short. With graphics, the eye is always of the beholder which makes it so complex. Color is an essential element to visual communication. A simple logo can spark emotion if the color scheme is molded perfectly to fit the vision. Without color, it will be difficult for people to rationalize their emotions since there is nothing to interpret in the visual. For example: H...
Alexis,
ReplyDeleteThe image in your first thumbnail is really strong, bringing the bottle to life is a really interesting idea. The headline on the second design seems to be the strongest and really bring the point home, that insulin is not a luxury it is a necessity. There are strong elements in each design, if you combined those elements (the image from 1, the headline from 2, and the hashtag from 3) your design will be amazing! Really strong work overall!
Your first flyer is really strong. It definitely catches attention. The checks on the corners of the flyer are a bit confusing though. In the second flyer it was super creative idea to split the flyer with a decrease trend it emphasize the idea of decreasing insulin prices. The third flyer’s images are a bit confusing. Overall all flyers have strong headlines, Convey most of the requirements and would be a success flyer.
ReplyDelete- Rayanne Patrick
Alexis,
ReplyDeleteYour message is very clear on what you are trying to portray and so are the images. When it comes to the first image the cartoon is adorable but in indesign try not o make it too cartoony. This could cause a mix in message. Also with the presentation of the hashtags it could be placed on the label of the bottles or just the at the bottom of the flyer that way it is clear and impactful. Overall good job and keep pushing through.